Rihanna Embodies the Iconic J’adore Dior Fragrance Bottle in a Golden Corset Gown

Rihanna’s reign as Queen of Dior J’adore has formally begun.

In June, it was introduced that Rihanna would succeed Charlize Theron because the face of the enduring fragrance—and the place higher to carry her coronation than the Palace of Versailles? On September 1, Dior unveiled Rihanna’s first marketing campaign movie, directed by Steven Klein and set to the Anti observe “Love on the Mind.” In keeping with a press launch, the advert tells the story of “a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary fragrance.”

All through J’adore, The Movie, Rihanna transforms into the human embodiment of J’Adore’s golden fragrance bottle, stripping off her attractive black coat, gloves, and Girl Dior purse for a regal sequins corset costume and stacked pearl choker necklace, each designed by artistic director Maria Grazia Chiuri. And whereas each queen should have their cape, Rihanna’s sheer golden gown will get left behind on the ground of the Corridor of Mirrors.

“Among the many golden hues of Versailles, she is a queen who resists all classification, the radiant incarnation of triumphant femininity,” the press assertion continues. “The Corridor of Mirrors is her catwalk. The Grand Canal her stage.”

Do I do know precisely what the fragrance smells like merely based mostly on this video? No. Do I wish to scent like no matter Rihanna smells like? In fact. (For these questioning, the most recent J’adore fragrance, L’Or de J’adore, blends notes of orange blossom, jasmine grandiflorum, and centifolia rose.)

Previous to the movie’s launch, Rihanna spoke with Vogue about her sentimental connection to J’adore Dior, which initially debuted in 1995. “My mom labored in a fragrance store,” she instructed Vogue in August. “She used to all the time deliver house the J’adore testers after they have been nearly empty, so there was all the time a bottle in the home. I’ve all the time cherished this fragrance.”

Dior refers back to the marketing campaign as a “celebration of the Dior dream in unison with the extravagance of a complete star and common lady.” Bringing J’adore and Rihanna collectively is simply “the start of a brand new dream in gold.”