Jack White’s Free Shock Untitled New Album Actually Kicks Ass

“Nothing on this world is free,” Jack White tells us on his new album. Whether or not that’s metaphorically true, White himself proved that it’s factually inaccurate. When you occurred to be in London, Nashville, or Detroit on Friday, July 19, and visited White’s Third Man Information store, his newest providing was, the truth is, accessible for gratis, on white vinyl, given away with one other in-store buy. It’s essentially the most Jack White means possible to do a shock launch.

The album — which has no title or tracklist and is being known as No Identify — may finally find yourself getting a standard launch. (Within the meantime, folks have been ripping it and placing in on Youtube.) If it isn’t made accessible to the mass-consuming public, that will solely add to the White-ian irony, for the reason that hyper-localized, untitled giveaway is precisely what many followers have been ready for from the at instances lovably, generally lamentably cranky artist. The album is a few of the finest, most vigorous garage-blues crunch he’s given us in lots of many moons, with simply the correct amount of eccentricity thrown in.

Probably the most irritating factor about current White solo work is that it’s usually felt self-conscious and contrarian, even when his concepts have been sort of attention-grabbing. The 2018 LP Boarding Home Attain offered White on the duvet as a glam shapeshifter and trans ally, an admirable gesture, however the music inside amounted to a sequence of vaguely unhinged studio experiments. In 2022, he delivered the equally perplexing Concern of the Daybreak, which appeared like a man making an attempt out new gear over funky beats. He adopted that later that yr with the extra down-to-earth Coming into Heaven Alive, a largely acoustic set, which abruptly discovered him sounding virtually too mannered, after years of coming off too off-kilter.

No Identify fuses the 2 sides of his persona — the rocking and the bizarre — about as fluidly as he ever has. The primary two tracks (keep in mind, there’s no monitor checklist or tune titles to talk of!) are mainly rap-rock, a little bit like Rage In opposition to the Machine if their predominant affect was grotty early-Seventies area bluster. On the second tune, White slips into backwoods preacher cosplay, delivering a sermon on hypocrisy, bellowing “when you’re a cop, then arrest your self,” earlier than questioning “the place did all of the love go?” The third begins restrained and verse, after which explodes into a few of the thickest, ickiest thump he’s delivered in about 20 years. Because the album progresses, White dips into his Willie Dixon bag, his Jimmy Web page bag, his Stooges bag, his James Gang bag, wandering from the Rust Belt to the Delta to the murky English moors, all acquainted spots for White, maintaining the songs concise, heavy, and lean. He isn’t second-guessing himself, or making an attempt to confuse us with inane studio tomfoolery.

The album has some foolish moments too, however within the context of its roughly unrelenting guitar grind, they arrive off as reminders of how effectively White’s screwball impulses work after they’re tempered and good natured. Pushed by his killer slide guitar enjoying, the ninth monitor lands between a Led Zeppelin III homage and a zany pop novelty, capped off with a genuinely humorous slapstick solo. The ultimate monitor opens with the sound of kids and canines, then uncorks a Black Sabbath-tinged picture of apocalyptic private reckoning. However this time the tip instances look a little bit extra like rebirth. In a second of what appears like unguarded poignancy, White asks, “What’s the purpose in being free if I’m all alone?” That query might’ve been a guideline for music that sounds centered on the pleasures of the individuals who exist past Jack White’s mad-scientist lab.

So, construct a time machine to warp again to Friday, ebook a flight to Third Man Information, and purchase one thing you most likely won’t need all that a lot to get your self a scorching free copy of considered one of 2024’s finest rock albums.