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The Card Designer Highlight is a collection that includes unbiased makers whose greeting playing cards you could find in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!
This month we wish to introduce our card designer Brittany Paige of Brittany Paige Designs. Learn how Brittany has turned her love for all issues popular culture and stylish moments right into a stationery and reward enterprise that brings individuals collectively.
How did you start your card-making profession?
Born out of an obsession with popular culture and whereas navigating early maturity in New York Metropolis, I began my enterprise with simply six greeting playing cards (all centered round break-ups). Through the nights and weekends of my company design job within the vogue trade, I began illustrating playing cards that mirrored my private pursuits and social traits. Aspect hustle ultimately turned full-time gig, these six OG playing cards have grown into the stationery and reward enterprise that you simply see in the present day — a model that creates presents for the women that get it.
The place do you draw inspiration from?
After I was first beginning out, plenty of my inspiration was drawn from my pals (single twenty-somethings actually do say the darndest issues!) Nevertheless because the enterprise grew and developed, I started looking past simply my social circle for inspiration. For this reason you’ll see a wide range of references all through your complete product line, together with celebrities, viral social media traits, political statements and extra.
What does your day seem like as a card maker and designer?
My everyday varies drastically as a card designer and I wouldn’t need it every other approach! One of many best perks of being your individual boss is the pliability that it permits. I’ve two forms of days — “inventive days” and “common days.” If it’s a daily day, I’ll usually begin my day with train after which do backend duties similar to answering emails, invoicing, ordering stock, managing buy orders, planning social content material, and so on. Nevertheless, if it’s a “inventive day,” then I’ve to fully block off your complete day. Principally, I’ve to permit for the least quantity of distractions so I can really produce concepts and illustrate. I discover that I’ve a restricted window to work creatively, and even scheduling a morning exercise class, can throw me off!
What’s your most popular medium?
I like utilizing the Procreate app on my iPad. After I first began my enterprise, every little thing was illustrated utilizing pen and ink. I used to be first launched to Procreate at one in every of my company design jobs. Though I used to be initially hesitant to make use of it, I by no means regarded again as soon as I did.
What does your inventive course of seem like?
It fully varies! I launch large card collections twice a 12 months and I begin that course of about 6 months upfront. Generally it’s very analytical – I have a look at my complete assortment and see what “holes” we’re lacking (Do I not have a ton of mom’s day playing cards? Did we’ve got to discontinue some birthday playing cards as a result of the pattern handed?) I’ll use that data and attempt to design into these wants. Nevertheless as a result of my model is fashionable and sometimes chases after main popular culture moments, typically one thing will occur within the media, and I’m fully impressed to drop every little thing and create a card round that particular pattern.
What are you most happy with as a creator and card maker?
There’s a lot to be happy with! I lately hit the milestone of our merchandise being stocked in over 1,000 retailers worldwide. That was an enormous accomplishment that I had been working in direction of for the final 5 years! This previous 12 months I additionally employed my mother to work full-time within the enterprise. With the ability to rent my members of the family was a aim of mine from once I first began the enterprise in 2018 — in order that one actually felt particular. However I’ll say, seeing Simone Biles use one in every of our stickers on her water bottle was tremendous candy too!
Any private tidbits? Particular abilities/enjoyable information?
I’ve a golden lab named Crosby, who’s barely chubby however the sweetest boy you’ll ever meet. My vice is teen drama television reveals — OTH, GG, TVD, TSTIP, The OC. I accumulate matchbooks at each restaurant I dine at. I like to learn. I don’t drink espresso however I like the occasional weight loss program coke!
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